“The toughest SKIN comes to life in these tough yet slim designs, ready to make you shine from the office to the mountains. From casual to sporty and leather to silicone, for the Future Classics all the details count, and you will sure be ready to impress every minute of your day.”
We were excited to be apart of Swatch’s newest launch of their thinnest, lightest line. #Futureclassics was our inspiration and campaign used to bring this launch to life. To bring this idea to life we incorporated greek statues throughout the venue to contrast with the new modern sleek watches. Having the statues actually wear the watches added a nice touch but not only did we use the stilled statues, we also incorporated live models. Each model wore a metallic face paint design to encompass the classic theme to play the role of living statue to be able to interact with guest. Model preparation time took about two hours to complete. Their preparation process included makeup & airbrush design, custom made costumes and wigs that were covered in resins but it was all well worth it!
Other pieces we curated were the bar and furniture set up. We designed an all white classic modern theme of furniture to showcase the newest line that included clear casing to display the watches throughout the venue. Along with the furniture we designed a neon bar self to complete the classic vibe.
We strive to bring an interactive fun environment for our clients and guests therefore, another crowd favorite was the lush photo-opt backdrop to capture the moment. However it didn’t stop there, even the food continued the theme by incorporating silver glittered donuts to hand out as guest reviewed the newest Swatch Skin Ivory Collection. We enjoyed being apart of such an exciting launch and being able to bring their product to life.