Pictures are an important part of every event. Your guests want to take pictures to remember they were there and to share them on social media. You want to take pictures to use them for the benefit of your business. Lately, a new trend has started to take over the event market: photocalls.

Photocalls give your guests the chance to take group and solo pictures in great lighting and with a curated background that they can send straight to their phones and that they can post on social media. This growing trend can be incredibly beneficial and fun. If you know how to use them to your advantage, photocalls are an incredible asset. Our best advice to you is: if you want to have a perfect photocall at your party, make sure yours is unique. Remember that lighting is crucial and you should stay away from the ultra pure white LED lights; use softer incandescent lights instead, and keep in mind that everything that will be visible in the picture needs to be themed with your backdrop. That includes the floor. You won’t want to spend tons of money on a custom backdrop just to have a perfect picture ruined by ballroom carpeting!

Most likely, your guests are not models and get shy in front of a camera. Give them a prop to hold or something to do so they feel more comfortable.

Keep reading to see some examples of ways we have taken your average photobooth and turned it on its head for an out-of-the-box photocall.

2R Creative has used many different photocall styles. At the Estrella Damm Miami Film Festival, our team made sure to get a classic and on-brand photocall option that would allow guests to be themselves and have fun, while still capturing the essence of Estrella Damm.



At the launch party for Swatch X You in Times Square, we decided to use a more modern photo moment option--a photocall ball. This option allowed guests to take pictures around the room, displaying all the beautiful backdrops decorating the space, while still providing perfect lighting.



Our Valentine’s Day event for Swatch in Las Vegas included a photocall in a more traditional setting (separate lighting and camera) but its product was more unique: guests were able to go home with a flip book.



Remember: keep in mind your goals and see what works best for you. Choose something that will work for you and that will help you stand out of the crowd. Give your guests a chance to share their fun!